Privacy Policy
Their current policy is just a Wix placeholder — let me write them a real one based on what the site actually collects (contact form, online shop, cookies/analytics).
Privacy Policy
The Looking Glasses Effective Date: April 18, 2025
1. Who We Are The Looking Glasses is a locally owned boutique optical shop located at 2601 S Lemay Ave #17, Fort Collins, CO 80525. This Privacy Policy applies to our website at thelookingglasses.com and our online shop at thelookingglasses.myeyestore.com.
2. Information We Collect
Information you provide directly:
-
Contact form: First name, last name, email address, phone number, date of birth, and your message.
-
Online shop: Name, billing and shipping address, email address, phone number, and payment information (processed securely by our payment provider — we do not store full payment card details).
-
Prescription information: If you submit an eyeglass prescription, we collect and store that information solely to fulfill your order.
Information collected automatically:
-
Cookies and analytics: Our website uses cookies and similar technologies to understand how visitors interact with our site. This may include your IP address, browser type, pages visited, and time spent on the site. This data is aggregated and not used to identify you personally.
3. How We Use Your Information
We use the information we collect to:
-
Respond to your inquiries and messages
-
Process and fulfill orders
-
Communicate order updates and confirmations
-
Improve our website and services
-
Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties.
4. Third-Party Services
We use trusted third-party platforms to operate our website and shop, including Wix (website hosting) and our eyestore platform. These providers have their own privacy practices and may process your data in connection with services they provide to us. We encourage you to review their policies directly.
Our website may also use tools like Google Analytics to understand site traffic. Google's data practices are governed by Google's Privacy Policy.
5. Data Retention
We retain your information for as long as necessary to fulfill the purposes described in this policy or as required by applicable law. You may request deletion of your personal information at any time by contacting us.
6. Your Rights
You have the right to:
-
Request access to the personal information we hold about you
-
Request correction of inaccurate information
-
Request deletion of your personal information
-
Opt out of marketing communications at any time
To exercise any of these rights, contact us using the information below.
7. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
8. Security
We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of our website following any changes constitutes your acceptance of the updated policy.
10. Contact Us
If you have questions or concerns about this Privacy Policy, please reach out:
-
Phone: (970) 689-3124
-
Mail: 2601 S Lemay Ave #17, Fort Collins, CO 80525